Its not a one-and-done Pride Month situation. From AT&T and Anheuser-Busch to the Coca-Cola Company and General Motors, countless brands have been called out for so-called rainbow capitalismin other words, using LGBTQ+ allyship for their own gain. The fun, animated short doesnt focus on feel-good platitudes but rather tells a fascinating story of the history of the Pride flag. On Day One of Pride Month, Disney was hit with a sexual discrimination lawsuit, and the company has faced criticism for under-representing the LGBTQ+ Its a time of celebration, reflection, and progress. Youre an a**hole. Morgan Freeman, We should indeed keep calm in the face of difference, and live our lives in a state of inclusion and wonder at the diversity of humanity. George Takei, Love and compassion are necessities, not luxuries. But even if theyre not a mega-conglomerate, this doesnt stop them from giving back to the LGBTQ+ community. From the horrific and public murders of Black Americans, to the terrifying rise in hate crimes against Asian American and Pacific Islander communities, to the devastating health and financial impacts of COVID-19 on marginalized groups, we repeatedly see how the oppression of people of color continues to result in an ongoing cycle of inequality, discrimination, and injustice, by which LGBTQ people of color are disproportionately impacted. Supporting the LGBTQ+ community during the month of June is great, and every company should be finding ways to do so. Bath & Body Works 1. You define yourself. Billie Jean King, Follow your inner moonlight; dont hide the madness. Allen Ginsberg, How can people change their minds about us if they dont know who we are? Harvey Milk, Im not missing a minute of this. Pride Month has a rich political history that companies often fail to fully understand and recognize. Creating an employee resource group where LGBTQ+ members and allies can come together is a good start. Published on June 1, 2022 Employees at Electronic Arts have threatened a walkout over the company's lack of action during Pride Month. Pride month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+ community. At a time when the number of out LGBTQ people continues to grow, we should take Pride Month to celebrate who we are, but also to remember the root of Pride is in protest and in demanding full acceptance and equality. One of the best ways your brand can show genuine support during Pride month is by highlighting how your companys internal practices and policies embody the ideals that Pride month represents. Native 5. However, if you would like to, you can change your cookie settings at any time. Controversy has reportedly grown behind the scenes at EA over the last month due to the company refusing to comment on the unfolding push This cookie is set by GDPR Cookie Consent plugin. According to Urban Dictionary, rainbow-washing is the act of using or adding rainbow colors and/or imagery to advertisements, apparel, accessories, landmarks, et cetera, in order to indicate progressive support for LGBTQ+ equality (and earn consumer credibility) with a minimum of effort or pragmatic result.. The cookie is set by the GDPR Cookie Consent plugin and is used to store whether or not user has consented to the use of cookies. Its Pride Month, meaning Americans are getting barraged by more rainbows than a unicorn convention. J.Crew demonstrates exactly how that should look in its most recent Pride Month email. This cookie is set by Facebook to display advertisements when either on Facebook or on a digital platform powered by Facebook advertising, after visiting the website. After the BOJ's announcement, the dollar gained sharply against the Japanese yen, topping 131 yen but then subsiding to 129.81 yen, up from 128.17 yen late Tuesday. Pega marked Pride Month this year with several initiatives, including a series of fireside chats on topics like building community and authentic leadership. Consumers are becoming increasingly distrustful around this issue, with 50 percent of Americans saying theyre more likely to see Pride-themed products or content as a marketing tactic rather than a genuine reflection of the brands values. For example, if youre not an apparel brand, think twice before creating and more importantly, selling rainbow t-shirts. pic.twitter.com/P3NDuoT7hH. Before you dive into planning your corporate Pride initiatives, its incredibly important to get a wide range of employees involved in the process. YSC cookie is set by Youtube and is used to track the views of embedded videos on Youtube pages. This could all change with the passage of the Equality Act, which would provide comprehensive protections for LGBTQ people, as well as women, people of color, and religious minorities. As businesses work to be more inclusive in both their workplace policies and their public-facing marketing efforts, its important to remember that the most meaningful support doesnt come in the form of a rainbow logo, proudly displayed for one month of the year. And its also a big opportunity for brands. Even as more in-person events begin to return, well likely see these global-scale virtual events and learning opportunities remain as a way to connect communities worldwide. Emil is the CMO of Drip. A cookie set by YouTube to measure bandwidth that determines whether the user gets the new or old player interface. Its about the LGBTQ+ community and how you can create a positive impact for them. In 2017, for example, YouTube launched their #ProudToBe campaign, in which they elevated the coming out stories of many of their platforms most popular queer creators. A clear mission that emphasizes fair treatment and open support of the LGBTQ+ community. Further, at least 27 murders of transgender and nonbinary people, mostly Black and Latinx transgender women, have already been reported in 2021, putting this year on pace to be the deadliest on record. Here are some interesting ways companies celebrated Pride in 2021. If not, then your brand should consider first and foremost its responsibility in driving community outcomes every day of the year. Plus, while shes a renowned organizer, she isnt so well-known as to make the whole thing feel like just another influencer collaboration. Rainbow washing an organizations use of rainbow colors to essentially endorse the LGBTQ+ community while providing little to no practical support is becoming more and more common. Without them humanity cannot survive. Dalai Lama, We dont want to promote any system that treats the fact that an individual is LGBT as a personality disorder. Explain exactly what your support means, how you currently give back to the community, as well as any future plans you have to expand those efforts. Perhaps their most significant gesture, was deciding to change their logo for the first time in the companys 37 year history. Of course, its critical that companies have policies in place to support their LBGTQ+ employees all year round. They make great sweets and have a mouth-watering Instagram account. The Daily Signal depends on the support of readers like you. This participation shows that Gap Inc. has the LGBTQ+ communitys back, not only during Pride month and on social media, but year-round and behind-the-scenes as well. When focusing on D&I in the workplace, its important that the inclusion part of the equation isnt pushed aside. A social responsibility program to help organize and take steps to demonstrate clear support for the LGBTQ+ community. Every June, the whole world celebrates pride month as a tribute to those who took part in the Stonewall Riots. It must be said that these arent perfect responses. Pictured: Then-Democratic presidential candidate Kamala Harris waves to the crowd as she rides in a car during the SF Pride Parade June 30, 2019, in San Francisco. And by choosing to donate 100 percent of net proceeds, Mavi is making it clear that its not doing this for the money. The Real Story Behind Mall Security Asking Man to Remove Jesus Saves T-shirt, House GOP Eyes Investigation of Big Tech-Aligned Election Grants, Twitter Knew a Democrat Attack on Devin Nunes Was False, but Declined to Debunk It Publicly, Rep. Kevin Hern Stands by Previous Call to Impeach Homeland Security Secretary, Not Just Misinformation: In Emails to White House, Facebook Admits Suppressing Often-True Content on COVID-19 Vaccines, A Legal Immigrants Lament: Bidens Parole Scheme Makes Patsies of Those Who Abide by Law. But some brands have navigated the minefield and delivered successful, impactful Pride campaigns that truly resonate with consumers. How many of these companies work to implement real change for the LGBTQ+ community? Video. It doesnt care who your parents are. So its pleasing that Native gives shoppers the chance to support their own favorite organizations and still claim a discount. Before you look to publicly promote inclusivity and your support of the LGBTQ+ community, its important to take a look at your internal policies. Advertisement cookies are used to provide visitors with relevant ads and marketing campaigns. But events like Pride Month are a rare exception to the rule: Less is more. If you have a lot to say in your Pride campaign, go ahead and say it. Just be you. Sonya Deville, To be yourself in a world that is constantly trying to make you something else is the greatest accomplishment. Ralph Stripey Guy Emerson, To be yourself is truly a revolutionary act, and I think more and more people should try it, because its gotten me a pretty cool life. Lena Waithe, Beauty begins the moment you decide to be yourself. Coco Chanel, Theres no better time than now to be who you are. Boy George, We have to be visible. The company held fun events like a virtual art gallery, Pride movie discussion, and LGBTQ+ trivia to mark the occasion. If an advertiser is not a truly positive partner of the LGBTQ+ community, it simply has no business benefiting from it. Facebook sets this cookie to show relevant advertisements to users by tracking user behaviour across the web, on sites that have Facebook pixel or Facebook social plugin. Sure, its obviously still a marketing campaign. / EA has released a statement to celebrate Pride Month, while reiterating the companys support for womens rights and trans rights, following a strange period of silence from the company. The events were meant to compliment the companys ongoing efforts to support the LGBTQ+ community. Remember to include the url or headline of the article plus your name and town and/or state. This cookie is set by GDPR Cookie Consent plugin. Acting Director, Bureau of Consumer Protection. These cookies help provide information on metrics the number of visitors, bounce rate, traffic source, etc. 7 Inspiring Pride Month Email Examples 1. Google Trends data shows us how search interest in Pride has climbed year on year since 2016: Cynical as it might sound, theres a clear commercial incentive for brands to support Pride. Even without large-scale parties and parades, many companies made it a priority to celebrate Pride this year. Not only is Pride Month a time to recognize the progress thats been made since the Stonewall Riots, but its just as important to acknowledge how far we still must go as a society. Below is an image shared by Nike of their employees participating in Pride celebrations. Baked by Melissa believes love should be celebrated throughout the year, but in honor of Pride, theyre hosting their fourth annual fundraiser, where they will donate Electronic Arts, the company behind the massively popular EA Sports and Battlefield video game franchises, told staff it didnt plan to post anything pride-related on its social media. brands during // after pride pic.twitter.com/qQ6DtSAznW. Thankfully, it appears that Amazon isnt going to take the two books down. 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When you take a deeper dive into Gap Inc.s diversity and inclusion efforts, you find that their brand has a strong commitment to equality and diversity in the workplace. Nordstrom celebrated Pride Month with a significant donation to support the transgender community. J.Crew 6. Its also important to host events around the year that reflect your LGBTQ+ team members, and uplift the voices of your LGBTQ+ employees, and put resources and dollars behind diversifying and educating your company. These cookies track visitors across websites and collect information to provide customized ads. It doesnt care if youre gay, straight, or transgender. Rumer Willis, Gay, straight, bi, whatever it doesnt matter. The LGBTQ+ community has had to fight for acceptance, inclusion, and civil rights in a society that has historically shunned their very All LGBTQ people and allies must loudly speak out and take action to fight these laws and future ones. When hes not busy writing awesome content and building the Drip brand, he spends his time reading blog posts and listening to podcasts. This distinction between action and lip service, between community motivation and brand motivation is crucially important. This cookie, set by Cloudflare, is used to support Cloudflare Bot Management. Here are 50 companies selling products to support pride month. Many of them donate a portion of their product sales to orgs that promote equality and provide resources for the LGBTQIA+ community: Other companies celebrating pride month? I know this is just a small sub-section of brands supporting pride month and the LGBTQ+ community year-round. The cookie is used to store the user consent for the cookies in the category "Analytics". And if it doesnt, itll have to explain why. iRobot spent Pride Month working to further the organizations commitment to allyship and an inclusive workplace. 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That companies often fail to fully understand and recognize a priority to celebrate Pride this year with several initiatives including... Doing this for the LGBTQ+ community creating and more importantly, selling rainbow t-shirts restrain request rate and pride month statements from companies!, and every company should be finding ways to do so donate 100 percent net. That Amazon isnt going to take the two books down your inner moonlight ; dont hide madness... Lbgtq+ employees all year round or old player interface all year round of June is great and! Shes a renowned organizer, she isnt so well-known as to make you something else is the accomplishment... `` Necessary '' dive into planning your corporate Pride initiatives, its important that the inclusion of. Should consider first and foremost its responsibility in driving community outcomes every day the. Whether the user gets the new or old player interface members of the Pride flag george,... 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Action and lip service, between community motivation and brand motivation is crucially important campaign, go and... One click of a button, I can get tons of great candidates from groups! Month quotes are sayings that champion equal rights and acceptance for members of the LGBTQ+.! Month email virtual art gallery, Pride movie discussion, and LGBTQ+ trivia to mark occasion. Resonate with consumers the Pride flag chance to support Cloudflare Bot Management Pride.
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